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05.10.12
Tim to launch new line of headphones!
HARMAN International Industries announced today that two styles of JBL® headphones designed in partnership with country music icon Tim McGraw will be available in May from the nation's leading retailers. The JBL Artist Series headphones by McGraw are available in on-ear and in-ear styles and deliver an impressive acoustic performance at price points music lovers will find attractive.
McGraw is also the next "Hear the truth" artist for JBL, the first in a distinguished line-up of musicians to have a branded line of JBL audio gear that represents the campaign's commitment to delivering quality products that reproduce music the way artists want it to be heard.
"Music fans today should not compromise when it comes to sound," said Dinesh C. Paliwal, chairman, president and CEO of HARMAN. "Our partnership with Tim McGraw shows that musicians want to deliver audio products that represent and emphasize the acoustic quality they work hard to achieve. We think Tim McGraw's fans - and any music lover - will appreciate these custom-designed headphones for a performance that faithfully delivers music the way the artist intended."
McGraw, who has 32 No. 1 hits to his credit, said he wants his fans "to hear and experience music the way I do. I've teamed up with JBL to create Artist Series headphones that have been tuned to do just that. Truth is in the details, and I'm proud to bring the truth with my own series of JBL headphones."
The McGraw "Hear the truth" campaign will include national TV, print, online and tour components to support the launch of his JBL Artist Series headphones. Additionally, JBL is an official sponsor of McGraw's upcoming tour supporting his latest No. 1 album, Emotional Traffic.
HARMAN launched "Hear the truth" for JBL in September 2011 with a multimedia campaign featuring Maroon 5 and international superstar A.R. Rahman. In February, Paul McCartney was introduced as a "Hear the truth" artist during the GRAMMY Awards® broadcast with a commercial featuring his latest single, "My Valentine." Other top artists work closely with HARMAN as well: Quincy Jones and HARMAN offer a signature line of premium AKG® headphones, while Jennifer Lopez is the spokesperson for the Harman Kardon® "beautiful/sound" campaign.
The JBL Tim McGraw Artist Series headphones will be available at select Walmart stores, Walmart.com, Guitar Center and JBL.com.
McGraw is also the next "Hear the truth" artist for JBL, the first in a distinguished line-up of musicians to have a branded line of JBL audio gear that represents the campaign's commitment to delivering quality products that reproduce music the way artists want it to be heard.
"Music fans today should not compromise when it comes to sound," said Dinesh C. Paliwal, chairman, president and CEO of HARMAN. "Our partnership with Tim McGraw shows that musicians want to deliver audio products that represent and emphasize the acoustic quality they work hard to achieve. We think Tim McGraw's fans - and any music lover - will appreciate these custom-designed headphones for a performance that faithfully delivers music the way the artist intended."
McGraw, who has 32 No. 1 hits to his credit, said he wants his fans "to hear and experience music the way I do. I've teamed up with JBL to create Artist Series headphones that have been tuned to do just that. Truth is in the details, and I'm proud to bring the truth with my own series of JBL headphones."
The McGraw "Hear the truth" campaign will include national TV, print, online and tour components to support the launch of his JBL Artist Series headphones. Additionally, JBL is an official sponsor of McGraw's upcoming tour supporting his latest No. 1 album, Emotional Traffic.
HARMAN launched "Hear the truth" for JBL in September 2011 with a multimedia campaign featuring Maroon 5 and international superstar A.R. Rahman. In February, Paul McCartney was introduced as a "Hear the truth" artist during the GRAMMY Awards® broadcast with a commercial featuring his latest single, "My Valentine." Other top artists work closely with HARMAN as well: Quincy Jones and HARMAN offer a signature line of premium AKG® headphones, while Jennifer Lopez is the spokesperson for the Harman Kardon® "beautiful/sound" campaign.
The JBL Tim McGraw Artist Series headphones will be available at select Walmart stores, Walmart.com, Guitar Center and JBL.com.
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